Future Threats and Opportunities in Finnish Fisheries - A Study to Build up a Regular Follow-up Data Collection
2001
Honkanen, Asmo | Ahvonen, Anssi
The transition from a producer-oriented to a consumer-oriented society has created numerous new demands forfood products. New food trends, such as lightness, safety and healthiness, as well as the ecological aspects of productsconcern fish, too. The outlook of the entire production chain needs to be clarified to enable producers to react to newconsumer demands. The general idea in this study was to analyse consumers' and producers' opinions regarding fishproducts and the production environment simultaneously. Items measured were future threats and opportunities in thefisheries sector and fish consumption habits. A pilot survey was conducted in 1999. Collection of countrywide data wasstarted at February 2000, when the sample size was expanded to include 2000 consumers and 350 enterprises. Data werecollected with computer-based phone interviews. The results on enterprises are divided into fishing, aquaculture,processing, wholesale and retail trade. In this study the sample of consumers are approached as a whole. Both fisheriesenterprises and consumers outlooks towards Finnish fisheries were rather confident. The outlooks for essential threats andopportunities inside the fisheries sector were quite unanimous. The reliability of the results is discussed.
Show more [+] Less [-]International Institute of Fisheries Economics and TradeU.S. National Marine Fisheries ServiceMG Kailis Group
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