An Empirical Study into Consumer Acceptance of Dockless Bikes Sharing System Based on TAM
2021
Jie Lyu | Jing Zhang
The purpose of this study was to propose an extension model that integrated a technology acceptance model (TAM) with dockless bike-sharing (DLBS) features in order to investigate acceptable behavior when using DLBS. In total, 412 participants from China participated in the study. We used a structural equation model to test our research hypotheses. The research results showed that the extended TAM model provided a more comprehensive understanding of the behavior associated with this context. We observed that perceived usefulness, perceived ease of use, subjective norms, and facilitating conditions played an important role in the intention to use DLBS. Moreover, DLBS features played an important role in perceived usefulness and perceived ease of use. The use intention also had an important effect on use behavior. Surprisingly, the three traits of perceived usefulness did not affect perceived usefulness. As such, this study explored, from a consumer’s perspective, why sharing products are accepted. This study offers significant contributions to the relevant literature of the sharing economy. The research results offer enlightening findings for enterprises, as they encourage consumers to adopt the DLBS.
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