AGRIS - International System for Agricultural Science and Technology

Trust in Virtual Interaction: The Role of Avatars in Sustainable Customer Relationships

2023

Yue-Ming Guo | Wai-Ling Ng | Fei Hao | Chen Zhang | Shu-Xu Liu | Adil Masud Aman


Bibliographic information
Sustainability
Volume 15 Issue 14026 Pagination 14026 ISSN 2071-1050
Publisher
MDPI AG
Other Subjects
Customer experience; Brand love; Cognitive trust; Customer-brand identification; Avatar; Affective trust
Language
English

2023-10-18
DOAJ
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