ANALYSIS OF GOODS DISTRIBUTION IN TRADITIONAL MARKETS: A STUDY OF CIWASTRA TRADITIONAL MARKET IN BANDUNG CITY
2023
Arifianti R. | Fordian D. | Pamungkas M.R.
A traditional market is a place where there are many transactions between buyers and sellers. The development of traditional markets is currently getting worse, due to many modern retailers, and also consumers who seek convenience when shopping. Therefore, research is needed that focuses on the analysis of arrangements other than spatial planning, namely the analysis of the distribution channel of goods. This research method uses descriptive research, with data collection techniques through observation and interviews with traders in the Ciwastra traditional market in Bandung City. The results of the research obtained, namely the distribution of goods carried out involves suppliers, merchants/retailers and consumers/buyers. Another result found that, a retailer can also act as a supplier, when the available items have run out before delivery is made. In this case, It can be concluded that most of the traders in the Ciwastra traditional market in Bandung City apply semi-direct distribution, and indirect distribution.
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