COHERENCY OF TRANSFORMATIONAL LEADERSHIP, WORK WELFARE AND EMPLOYEE CREATIVITY
2020
Juniarta K.H. | Riana I G.S. | Ida B.K.
Employee creativity is the ability of employees to create something different both in the form of assessable results and ideas. Creativity is said to be an action that produces new and different creations. The employee creativity can maximize the achievement of organizational goals. Human resources (HR) are the main asset of the organization; therefore, the employees are expected to have high creativity. The purpose of this study is to analyze the effect of transformational leadership and work welfare on employee creativity. The study was conducted in some guest houses and restaurants in Ubud, with the sample of 93 employees. Furthermore, the collected data were analyzed using Structural Equation Modeling (SEM) by applying WarpPLS approach. The results of the study show that transformational leadership has a positive and significant effect on employee creativity. Meanwhile, work welfare has a positive and significant effect on employee creativity. The implication of this research shows that, to increase employee creativity, organizations can provide lessons about the importance of transformational leader values. In addition, creating creative employees can be done through good work welfare. The study also shows that increasing employee creativity can be conducted by sharing the necessity of creativity in an organization, in addition to the need of transformational leadership values.
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