Influencing Factors of Public Demand for Digital Cultural Service in Fujian Province: Based on the Survey of Colleges and Universities in Fujian Province

[Purpose/Significance] Investigating the influencing factors in the general requirements of public digital cultural service in Fujian Province can provide reference for its sustainable development in this field. Referring to the previous research, this paper took the lead in using the binary logistic regression model to study public demand for digital cultural services in Fujian Province, and selecting universities in Fujian Province as the research object. It provides a significant practical reference basis for the construction of public digital cultural service in Fujian Province, and also has a certain theoretical reference value for research related to public digital cultural service. [Method/Process] Culture is related to people's well-being and the all-round development of people. In order to meet the people's growing need for a better life and protect the people's basic cultural rights and interests, there are more urgent requirements. Public digital cultural service, in the form of digitalization, breaks the restrictions of time and space, and serves as an important magic weapon to get through the "last mile" of public cultural service and improve the accessibility of the service. Digital construction helps to enhance the accessibility of public cultural service, improve the coverage and dissemination efficiency of the service, and promote public cultural participation. On the basis of the relevant literature, the article intends to discuss the impact and mechanism of public digital cultural service, that is, which factors have an impact on public cultural needs? How do these factors affect the public digital cultural service? What is the impact? Under what conditions is the impact more significant? This study was carried out by combining the methods of literature survey, quantitative and qualitative analysis, and obtaining sample data of users through the questionnaire to analyze the statistics with the SPSS 21 software and verify relevant research hypotheses and regression models. [Results/Conclusions] It is found that resource, subject, platform, infrastructure, and service efficiency can effectively strengthen the requirements for the public digital cultural service in Fujian Province. In view of this, we suggest establishing diversified platforms for digital service, integrating cultural resources, enhancing the establishment of service personnel, strengthening promotion and popularization, optimizing the facility and equipment of public culture, and improving the environment of the places. In the analysis of the influencing factors of public digital cultural service, this study is not comprehensive enough. In the future, it is possible to sort out the factors affecting public digital cultural service more comprehensively, and a more comprehensive sample can be used in our study.