A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province
2022
HAN Zhengbiao, YUE Hang, ZHAI Ranran
[Purpose/Significance] When rural residents read health information regarding chronic diseases, they often tend to develop cognitive conflicts or negative emotions, which leads to their avoidance behaviors towards health information regarding chronic diseases. The purpose of this study is to explore the influencing factors among rural residents in Jiangsu Province and the relationships among these factors. [Method/Process] Based on the stress coping theory and the planned risk information avoidance model, this study constructed a model of influencing factors of rural residents' avoidance behaviors towards health information on chronic diseases on the basis of the characteristics of rural residents. In this paper, 250 valid questionnaires were collected, and structural equation model method was used to test the theoretical model. [Results/Conclusions] It is found that social atmosphere, negative emotions and patients' cognition all have positive effects on rural residents' avoidance intention, which leads to the occurrence of health information avoidance behavior. At the same time, the influence of information access constraints on rural residents' avoidance behaviors towards health information on chronic diseases was verified. The research helps to enrich the theoretical system of health information avoidance behavior, and provide guidance and suggestions for government departments and medical service institutions to optimize health information services on how to deal with chronic diseases.
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