STRATEGIC MANAGEMENT: NAVIGATING THE COMPLEXIETES OF COMPETITIVE ADVANTAGE
2024
Guțu Ana
In this paper, we'll be exploring strategic management - a vital aspect of organizational success, involving the formulation and implementation of strategies to achieve competitive advantage and sustain long-term growth. This article explores the fundamentals of strategic management, including its definition, key concepts, and the process involved in crafting and executing effective strategies. Furthermore, it examines various strategic management frameworks, such as SWOT analysis, Porter's Five Forces, and the resource-based view, elucidating their significance in guiding strategic decision-making. Additionally, the article delves into the role of leadership in strategic management and discusses contemporary challenges and emerging trends shaping the strategic landscape. Through a comprehensive understanding of strategic management principles, organizations can adapt to dynamic environments, capitalize on opportunities, and mitigate threats to achieve sustainable success.
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