Features of eco-labeling in the context of sustainable development goals

In the process of research, the international system of environmental labeling, which arose under the influence of global challenges and the initiative of the UN and the goals of sustainable development set for it in order to save our planet from pollution and the human environment, was considered. In order to significantly reduce the man-made load on the environment and stop the processes of degradation of its quality, it is necessary to radically change the existing management practice. Environmental certification and environmental labeling are recognized as one of the ways to achieve the set goals. One of the main criteria for choosing environmentally safe products is the ecological labeling of products that have passed ecological certification. The world experience of managing an ecologically efficient development model shows that one of the key measures for the formation of environmental awareness of the population and ensuring “sustainable consumption” is ecological certification. Today, various eco-labels are widely used (national, international, individual branches of production). The strict standards of the eco-certificate motivate manufacturers to make their production more ecological, and give consumers a simple and understandable tool for choosing products. A sociological survey was conducted in order to find out the advantages of the consumer of ecologically safe products and the level of awareness of citizens in this field. According to the results of a detailed study of its results, it was established that ecological labeling is a promising direction and a real marketing tool, which is an effective means of increasing consumer loyalty to products.