Analysis of UNIQLO’s Contribution Through CSR Programs in Handling the Issues of Women’s Refugees 2021 in Indonesia
2023
Namira Adelia | Indriani Mutiara
This article explores the contribution of UNIQLO Indonesia’s CSR program in dealing with female refugees. Based on the case study, UNIQLO Indonesia's CSR program collaborates with UNHCR to assist female refugees in the Jakarta and Tangerang areas. This study uses the concept of CSV, in which Porter and Kramer express that the concept of CSR and CSV are dissimilar, whereas CSV creates higher capitalism. Moon, Parc, Yim, and Park agree that CSV generates higher wealth and contributes to economic growth. This study uses a qualitative approach and qualitative data analysis techniques, such as interviews with resource persons related to the UNIQLO Indonesia CSR program. The authors also conduct desk reviews and use secondary data as a supporting tool. This study found that UNIQLO Indonesia's CSR program runs effectively in helping female refugees. In contrast, UNIQLO Indonesia's CSR activities align with SDG 5 (gender equality) and SDG 8 (decent work and economic growth).
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