AGRIS - International System for Agricultural Science and Technology

[The mood as a filter of advertising messages - On the correlation of emotion and memory in the research of advertising effectiveness]

1986

Kirchler, E. | Hermann, M.


Bibliographic information
Jahrbuch der Absatz- und Verbrauchsforschung (Germany, F.R.)
Volume 32 Issue 4 ISSN 0021-3985
Pagination
pp. 355-367
Other Subjects
42*; Comportement des consommat; Comportamiento del consum; Publicite; Eo*
Language
German
Note
1 ill., 3 graphs, 1 table; 11 ref. Summary (De)
Type
Summary

1988-08-15
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