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[Cooperative sales promotion activities for forest products and wood based materials. A critical review and future prospects]

1995

Conrad, H.

AGROVOC Keywords
advertising agrupaciones empresariales alemania allemagne bois combinat combines commercialisation cooperation germany kommunikation madera marketing mercadeo productos products produit public relations publicidad relations publiques wood
Bibliographic information
Forstliche Forschungsberichte Muenchen (Germany)
Issue 147 ISSN 0174-1810
Publisher
MU.
Other Subjects
8--945.2; (430); Kontinuitaet; Messen und ausstellungen; Relaciones publicas; Forstabsatzfonds; Image rohstoff holz; Oeffentlichkeitsarbeit; Holzwirtschaftlicher verband; Gemeinschaftswerbung; Zielgruppen; Glaubwuerdigkeit; Cooperacion; Holzverwendung; Erfolgskontrolle; Holzmarkt; Publicite; Arge holz; Corporate indentity; Cma; Kampagnen
Language
German
Type
Conference
Source
[Marketing of forestry and timber products. Current state and current state and prospects], Moog, M. (comps.).- Muenchen (Germany): MU., 1995. p. 22-29
Conference
25. Kolloquium der Lehrstuehle fuer Forstpolitik und Forstliche Wirtschaftslehre der Univ. Muenchen, Muenchen (Germany), Win 1994
Corporate Author
Arbeitsgemeinschaft Holz e.V., Duesseldorf (Germany)
1997-08-15
AGRIS AP
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