Survival of forest companies - survival of the forest sector. Conference paper
1997
Erler, J.
German. The situation of forest companies in Germany seems to become worse without any hope, caused by decreasing income. In contrast the global importance of woodlands and of forest utilization, too, increases. Therefore the problem is to survive as company and as industrial sector upto that day in future when the reinforced importance will cause better conditions. The forest owner must focus his management on this situation. On the level of operation he has a set of good tools, which he - somewhere - should adopt with more imagination. On the level of strategic decision some tasks can be delegated to extern consultans so that the company gains more flexibility. The government should support this construction and leave its monopolistic position. In case of investments more rational methods of decision making should be searched which take into consideration the local needs and the individual objectives of the forest owner. The longterm decisions concerning silvicultural processes need less "recipes" than information and intelligent input of ecological knowledge. The normative management must become more operational. The set of objectives should be so clear that options in each decision can be evaluated and the collaborators can be managed by these objectives. It seems to be helpful to make the difference between the effects of woodlands and the benefits of forestry in order to find an unemotional basis for discussions with the critical public. In sum: The space for survival of the single forest company is narrow and should be found by careful lean management and better decision making instruments. Forestry as industrial section can only survive by accepting the public phobies, arguments and processes.
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