AGRIS - International System for Agricultural Science and Technology

Strategies for the development of brands in the agrifood chains

Giraud-Héraud , Eric (INRA , Ivry-Sur-Seine (France). UR 1303 Alimentation et Sciences Sociales) | Grazia , Cristina (Università di Bologna(Italie). Agricultural Economics and Engineering Department) | Hammoudi , Abdelhakim (INRA , Ivry-Sur-Seine (France). UR 1303 Alimentation et Sciences Sociales)


Bibliographic information
Pagination
34 p.
Other Subjects
Stratégie de l'entreprise; Relation verticale; Vertical relationships; Marque
Language
English
Type
Book
Corporate Author
INRA, Ivry-Sur-Seine (France). UR 1303 Alimentation et Sciences Sociales

2014-06-15
AGRIS AP