An Assessment of Consumer Preferences for Strawberry Products
2005
Bruchhaus, Michael N. | Hinson, Roger A.
California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in Louisiana. Consumers put highest relative importance on brand/origin and, to a lesser degree, price.
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