opinie konsumentów na temat marek własnych sieci handlowych działających na polskim rynku
2017
Rybowska, Agnieszka
In recent years there has been a dynamic growth in the share of private labels in the market. Surveywhich was carried out by direct questionnaire among the Tri-City consumers shows that these productsenjoy growing reputation and are more popular. Respondents point to the low price of the product and goodquality. The barriers are accessibility of markets and bad placement of products on the shelves. The mostpopular private labels are these offered by Biedronka, Lidl and Tesco. Private labels are an alternative forthe development of small domestic companies, promotion of local producers and products
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