Grocery Shopping in the Digital Era
2020
Etumnu, Chinonso Ezenwa | Widmar, Nicole Olynk
The US grocery market was worth more than $600 billion in 2019 but only about 5% of this value is contributed by online purchases. With the projected growth in online grocery markets, we revisit how groceries get to the doorstep in the digital-shopping “place order online” era.
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