[Impact of rice marketing system on farming system in the area of rice production center]
1989
Hurun, A.M. (Balai Penelitian Tanaman Pangan Bogor (Indonesia))
Marketing, especially price factor, has an important role in rice production system since price could influence the producers and consumers behaviour. A study on rice marketing system was conducted in the rice production center (Karawang, West Java) in November 1986. The objective of this study was to evaluate the effect of price factor, one factor in marketing on the adoption of a technology (cropping system) and input utilization as a new package of technology. The results showed that price has a significant effect on the adoption of a new package of technology (technology of farming system in terms of cropping system). In the village that obtained a good price, 43,36 percent of the farmers have adopted the new technology recommended, while in the village that has a lower price, only 8,3 percent of the farmers adopted the new technology. The price has no significant effect on the input utilization. Most of the farmers have applied the input technology package according to the recommendation. Rice production in the village with higher price was better than in village that has lower price. In the same subdistricts (for both of the subdistricts), there was a significant effect of rice price on production; villages that have higher price also obtained better production
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