CALM: an adventure in diffusion of technology
1996
Le Gras, C. | Gardner, H.
The birth and growth of Computer Aided Livestock Marketing (CALM), an electronic auction for livestock launched in 1987 by the Australian Meat and Livestock Board, throws light on the introduction and diffusion of an innovation in highly traditional agricultural social and industry systems in which oldestablished and competing alternative methods of trade and communication exist. Presently, CALM is in a transitional phase from a national electronic marketing facility to an international electronic communication system. The potential of CALM, its application in other countries, the lessons which could be learnt in Australia and perhaps universally from its diffusion, are issues which are now being evaluated
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