An analytical study of using mefin of conrmunicatiunby cifrus Srorvers in l,attakia g*vrrmoratr
2023
Dalcen Jaber Asilirri
This research r.r,as conductecl in Lattakia (iovernorute cluring the agrieultural season l02l -1022 AD.. to rlctcrtninc thc typcs ol'infirrnratitin that lirrmers nccd" to study the I'actors thtt al'f'ect thc usc' of mobile phones by tarnrers. and tu str"rdl.' the inrpac:t of l'anners' use ot' mol:rile plrorres or) the miirketing process. Th* stutly populati*n inr-:ludecl all lttrmers in the countrvside qrl'Lattakia Gt:r,enrelrate. antJ the study sarnple was rn:rdtlutly serlcctcd l'rorn thcsc larmers rvho ire l*catcd in dil'l*erent rccions cll' Luttakia (iovcrnoratc. {)ne qLrcstionnrtirq was elevelopetl lirr the uh,ier-:tives ol'the stud)'. rvith the airtt ol'ntr:asuring (the inrprlrtoncc ell'urarketing inf'trrnrtrtion. unil its irnpuct on r:hanging thc m&rkcting pattcrns of larnie rs rncl thcir repercussir:ns orr their itrt:otne ancl standitrcl of living). The study rlrowcd a signitir":iult positi\,e conclttiorr lreitwccn t]re incorrrc of' tlre lirrnrcr and th* uss ol. thc nrohile phonc, to obtain murkcting inliirtnation. ancl alsu conl'ir"rrre.cl thc existencc ol'u strong and signilicant direct cttrrelatitin lrtrlrveert the pricc ul'pruductiou antl the eclucational ler,el ol'thc f;trmer. in uddititn to a positir,e. rvelk and signif'icant uorrelatitin betrveen the price t"rt'pnrclur:ticn and thc sex ol' tlre llrrrier.
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This bibliographic record has been provided by National Centre for Agro. Inform. and Documentation, Ministry of Agriculture and Agrarian Reform