Menu engineering
1990
Kasavana, Michael L. | Smith, Donald I. | Schmidgall, Raymond S.
This book is a marketing-oriented approach to the evaluation of current and future menu pricing, design, and content decisions.
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Edition
Rev. ed.
Publisher
Hospitality Pub.
Other Subjects
Menus; Restaurant management
Language
English
Note
Michael L. Kasavana and Donald I. Smith ; contributing author, Raymond S. Schmidgall.
ISBN
0932235069, 9780932235060
Sub Title
a practical guide to menu analysis
Type
Text; Monograph; Book
2024-02-27
2025-07-19
MODS
Data Provider
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