Habits, Motivations, and Barriers by Users and Non-Users of Quebec Public Markets
2015
Aubé, Julie | Marquis, Marie
Users and non-users of Quebec public markets were asked questions about their habits and motivations for shopping at markets and the barriers that keep them from going. Eight discussion groups (n = 52) were held in Montreal and an online survey completed data collection in two other regions in the province (n = 923). Primary results are presented and then analyzed based on seven aspects: ambiance and social interactions, freshness, variety, price, managing quantity, buying local, and seasonality. Profile types of public market users and non-users are revealed. Concrete courses of action are identified to promote public markets and make them more convenient to use. Further research must be conducted to gain a better understanding of public markets, their potential, and those who use them.
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