Communication on the World Wide Web: designing an effective homepage
1997
Kelleher, T. | Henley, M. | Gennarelli, D. | Hon, L.
The purpose of this study was to examine the content and structural features of a World Wide Web homepage with the explicit goal of making recommendations for how a homepage should be designed. Nine focus groups were conducted to uncover perceptions about a state university's homepage and elicit suggestions for improvement. This study revealed several general principles for designing effective home pages that may apply regardless of the particular institution or target public.
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