AGRIS - International System for Agricultural Science and Technology

Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour

2017

Ooijen, Iris van | Fransen, Marieke L. | Verlegh, Peeter W.J. | Smit, Edith G.

AGROVOC Keywords

Bibliographic information
Appetite
Volume 109 Pagination 73 - 82 ISSN 0195-6663
Publisher
Elsevier Ltd
Other Subjects
Package design; Symbolic cues; Consumer behavior; Healthiness perception; Consumer goals
Language
English
Type
Text; Journal Article

2024-02-28
MODS
Data Provider
Lookup at Google Scholar
If you notice any incorrect information relating to this record, please contact us at agris@fao.org