AGRIS - International System for Agricultural Science and Technology

Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour

2017

Ooijen, Iris van | Fransen, Marieke L. | Verlegh, Peeter W.J. | Smit, Edith G.

AGROVOC Keywords

Bibliographic information
Appetite
Volume 109 Pagination 73 - 82 ISSN 0195-6663
Publisher
Elsevier Ltd
Other Subjects
Symbolic cues; Healthiness perception; Package design; Consumer behavior; Consumer goals
Language
English
Type
Journal Article; Text

2024-02-28
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