Balanced incomplete block designs useful for consumer experimentation
2001
Wakeling, I.N. | Buck, D.
A Table of 127 balanced incomplete block design parameters is given intended to be useful to those constructing presentation orders for consumer product evaluation experiments. Designs that may have row-column balance or block resolution are identified, since these are useful in overcoming bias introduced through presentation order effects or for constructing multi-session experiments, respectively. Only one partial experimental plan is given. Instead guidance is given on general construction methods by means of three examples. Plans for the designs may be obtained through reference to a widely available work on combinatorial design or with a computer program available from the authors.
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