The export trends of the Nijisseiki pear [Pyrus pyrifolia] and the production area's market correspondence: Field research conducted in the Nijisseiki pear producing district of Tottori prefecture [Japan]
2007
Lee, G.(Kagoshima Univ. (Japan)) | Shiratake, Y.
This thesis examines in detail the correlation between the export environment and the construction of the pear export system, through the field research conducted in Tottori Prefecture's pear producing districts. Moreover, it searches for factors, which have resulted in the decrease of export amounts since 1997 from changes in the export environment and the analysis of the marketing strategy of producing districts. When there are renditions in the domestic market, the export market will expand and gain in importance, as can be seen in the adjustments made in securing the stability of the supply and demand of the domestic market for the producer of the Nijisseiki pear in Tottori Prefecture. Even though exporting was difficult that particular export system was able to continue its exports. The export system was constructed by the Nijisseiki pear's cultivator, the prefectural level of Agricultural Cooperatives JA and other related organizations, all of which understand the advantages of exporting. It was this collaboration that undertook the responsibility and supplied the effort necessary to make the system.
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