Response to the needs of local residents concerning the continuity of rural women's entrepreneurship and raising successors for this: The case of a non-profit organization, Yume Mirai Kunma, in Hamamatsu, Shizuoka Prefecture
2014
Sawano, K. | Oe, T.
For rural women's entrepreneurship to establish a business based on social activities as a social enterprise, a prerequisite is the continuity of the primary business (the financial aspect of the entrepreneurship activities). To materialize this, the following two points should be investigated: one is thorough effort for local production for local consumption, and the other point is raising successors. Considering the above, this paper reveals the problems and issues confronting local consumption, based on the assessments of local residents who are users of the business service of rural women's entrepreneurship, and then explains the human resources that are the most important factor for an organization to respond to local residents' expectations. The investigation revealed that the local residents positively assess the present financial aspect and have positive expectations concerning the future of the financial aspect. They also hope that the enterprise performs social activities, etc., for the local communities. In order for the enterprise to do this, both the local residents and people involved in entrepreneurship activities regard raising and securing human resources as vital and pressing issues. Taking these matters into consideration, with regard to securing human resources, it became clear that various ways of using human resources are now required, including increasing the hiring of people, not limited to people who were brought up or who reside in the Kuma district, as regular employees, and requesting local residents to work as part-time employees.
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