Food safety consciousness and consumers’ milk purchasing behavior: Evidence from a developing country
2020
Thapa, Ganesh; Kumar, Anjani; Roy, Devesh; Joshi, Pramod Kumar | http://orcid.org/0000-0001-8920-6598 Kumar, Anjani; http://orcid.org/0000-0003-4795-7240 Roy, Devesh; http://orcid.org/0000-0002-9637-1767 Joshi, Pramod Kumar
We study the effects of food safety awareness on consumers’ milk purchasing behavior in Nepal. We conducted consumer survey and employed an instrumental variable regression. We find education, income, and social network to influence food safety consciousness (FSC). Our results indicate the positive impact of FSC on weekly milk expenditure and probability of purchasing milk from milk cooperatives. Any policy that helps to improve the FSC levels will likely increase the purchase of safe milk from the modern market outlet, and lack of such awareness raising policies has prevented the market for safe food from evolving and expanding.
Show more [+] Less [-]IFPRI3; CRP4; 2 Promoting Healthy Diets and Nutrition for all; 3 Building Inclusive and Efficient Markets, Trade Systems, and Food Industry; 5 Strengthening Institutions and Governance; Capacity Strengthening
Show more [+] Less [-]SAR; A4NH
Show more [+] Less [-]CGIAR Research Programs on Agriculture for Nutrition and Health (A4NH)
Show more [+] Less [-]AGROVOC Keywords
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