Case Study of Joint Marketing Program for Radish and Chinese Cabbage at Mountain Area by Regional Agricultural Cooperatives
Kim, M.K.;Goh, J.T.;Lee, J.I.(Kangwon National University, Chunchon, Republic of Korea)
The purposes of the study were to analyze the general joint marketing, to survey and analyze the joint marketing that has been begun by Kangwon agricultural cooperatives since 2001, and to suggest programs for the joint marketing of regional agricultural cooperatives. The major items to analyze were confinded to radish and chinese cabbage, and unpublished and internal data of Kangwon regional agricultural cooperative were used for the study.
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