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Marketing Strategy for Ginseng Products Used the Tree Analysis

2005

Im, B.O. (Chung-Ang University, Seoul, Republic of Korea) | Ko, S.K. (Chung-Ang University, Seoul, Republic of Korea) | Jeong, H.B. (Chung-Ang University, Seoul, Republic of Korea) | Kim, Y.D. (Namseoul University, Cheonan, Republic of Korea)


Bibliographic information
Korean Journal of Food Marketing Economics
Volume 22 Issue 2 ISSN 1598-9925
Pagination
pp. 19-43
Other Subjects
Market segment; Ginseng products; One-way anova; Tree analysis; Tecnicas de mercadeo
Language
Korean
Note
Summary(En)
15 tables
2ill., 16 ref.
Translated Title
나무(TREE) 분석을 이용한 인삼제품의 마케팅 전략 -내수시장을 중심으로-
Type
Directory

2006-05-15
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