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An Analysis of the Influence of Lifestyle Patterns on Consumer Purchasing Behavior for Makgeolli £­ Based on Alcoholic Liquors Consumer Survey in Gwang-ju £­

2015

Seo, J.W., Chonnam National University, Gwangju, Republic of Korea | Cho, G.D., Chonnam National University, Gwangju, Republic of Korea | Kim, I.S., Chonnam National University, Gwangju, Republic of Korea


Bibliographic information
Korean Journal of Food Marketing Economics
Volume 32 Issue 2 ISSN 1598-9925
Pagination
pp. 43-63
Other Subjects
Consumer purchase behavior; Makgeolli; Lifestyle
Language
Ko
Type
Directory

2016-12-15
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