Improvement of enterprise's competitiveness: the external resources usage context
2005
Andriuscenka, J.(Lithuanian Univ. of Agriculture, Akademija, Kauno reg. (Lithuania))E-mail:vita@nora.lzuu.lt
Modern enterprises including entrepreneurship in rural areas perform in the environment of great changes and competitiveness, which force them to foresee the management strategy oriented to the research for competitive advantage. As the concept of the external resources' usage corresponds to the needs of modern entrepreneurship, thus it is considered one of the potential trends in the strategy formation. The paper analyzes this concept in the theoretical context and covers the following issues: theoretical origins of competitiveness, testifying that a competitive strategy could be related to internal as well as to external resources; the main features of the mentioned resources; application of external resources aiming to increase the competitiveness.
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