Supermaerkte. Sinnen-Lust statt Laden-Frust.

Supermaerkte. Sinnen-Lust statt Laden-Frust.

1986

DEUTSCH: Mit raffinierten Methoden locken SB-Haendler die Kunden durch den Supermarkt. Aufgezeigt werden in diesem Artikel die wichtigsten psychologischen Tricks.

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AGROVOC Keywords

alimentos comportamiento del consumidor consumer behaviour foods marketing techniques produit alimentaire shops technique de vente tiendas

Bibliographic information

Published in

Volume 26 ISSN 0416-5551

Pagination

v.82-87(9)

Other Subjects

Comportement des consommateurs; Tecnicas de mercadeo; Magasin

Language

German

Note

3 ill.

Translated Title

English. [Supermarkets]. [German]

Type

Journal Article

Source

DM (Germany, F.R.). (1986). v. 26(9) p. 82-87.

Corporate Author

Institut National de la Recherche Agronomique, Rungis (France). Laboratoire de Recherches Economiques et Sociales. Interbovi Bretagne, Paris (France).

In AGRIS since: 2012-11-15

Format: AGRIS AP

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