Psychologische Marktsegmentierung beim Absatz von Lebensmitteln. Theoretische Grundlagen, methodische Ansaetze, Anwendungsbeispiel.

1978

Koch S.

Language

German

Note

Diss. 3 ill., 20 tables. Bibliography 205 ref. Summary (De) AVAILABILITY: Zentralbibliothek der Landbauwissenschaft, Bonn (Germany, F.R.).

Translated Title

English. [Psychological market segmentation in the case of food marketing. Theories, methods, demonstrations [Germany, F.R.]]. [German]

Type

Journal Article; Thesis Or Dissertation; Summary; Non Conventional

Corporate Author

Giessen Univ. (Germany, F.R.). Inst. fuer Agrarpolitik und Marktforschung

Justus-Liebig-Univ., Giessen (Germany, F.R.). Fachbereich Nahrungswirtschafts- und Haushaltswissenschaften.

In AGRIS since: 2012-11-15

Format: AGRIS AP

Data Provider

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