La comp.titivit. du secteur de l' huile d' olive en Tunisie : prix, qualit. et avantage concurrentiel national.

French. L' importance strat.gique du secteur de l' huile d' olive en Tunisie se situe sur les plans .conomique, social et environnemental. La globalisation des march.s a influ. n.gativement sur l' avantage comparatif traditionnel de la Tunisie, mettant en avant d' autres facteurs d.terminants de la comp.titivit. sur la sc.ne internationale, notamment la qualit. et les strat.gies industrielles. L' .rosion des avantages comparatifs que conna.t la Tunisie se refl.te dans notre analyse de l' .volution de la comp.titivit. de ce secteur. En appliquant la m.thode de l' avantage concurrentiel national (Diamant de Porter), il se d.gage que le secteur de l' huile d' olive en Tunisie souffre actuellement d' un certain nombre de contraintes, en particulier au niveau industriel. Les strat.gies des entreprises constitueraient autant de r.ponses . l' .troitesse du march., . l' .closion des nouveaux producteurs et . la politique restrictive de l' Union Europ.enne.

English. The strategic importance of the olive oil sector in Tunisia is reflected in the economic, social and environmental fields. However, market globalization has had a negative impact on the comparative advantage Tunisia used to benefit in the past years. This has assigned a major role to other competitive factors such as quality and industrial strategies in the international markets. Our study on the evolution of the olive oil sector competitiveness analyses the loss of comparative advantages in Tunisia.Based on Porter's method, the Tunisian olive oil sector seems to be affected by various constraints particularly at industrial level. In fact, industrial strategies (packaging, labels, designations of origin, delivery outlets) should represent alternatives to this competitive market for Tunisia which has also to face the emergence of new producers and stringent EU measures.