A contribution to the costs and prices analysis in agribusiness marketing concept [Yugoslavia]
1996
Ilic, V. (Poljoprivredna korporacija "Beograd", Beograd (Yugoslavia)) | Stankovic, B.
In Yugoslav business practice, firstly in agricultural and food companies, the function of marketing in determination of price of products is insufficient present. The knowledge and described analytical methods are, rarely, used by domestic (Yugoslav) companies. So, marketing concept is simplified and managers, mostly, bring it down to aggresive and glamorous advertising. Budget intended for financing of marketing activities is very short, and, as a rule, is formed sporadic according to need of campaing acrions, being not sustain of price of products. Nevertheless, agrimarketing has good prospects in a future in Yugoslavia.
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