The role of the marketing in the process of transition of the Yugoslav economy
1996
Todorovic, J. (Ekonomski fakultet, Beograd (Yugoslavia))
Transition of the Yugoslav economy, in the direction of propulsive market orientation, involves many changes in the sphere of the institutional infrastructure, as well as in the sphere of the business philosophy. In that sence, the key role is on the deregulation of the economy, and affirmation of the standard of the international marketing and modern management. Market restructuring of the agribusiness, will require redefining of market goals, changes of business portfolio, as well as repositioning of marketing in the mix of business functions with purpose to realise competitive advantage and provide market atractivity of their offer.
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