Agri-food value chain analysis using the analytic hierarchy process: assessing stakeholders’ preferences
2024
Menéndez Molist, Adrià | Kallas, Zein | Guadarrama Fuentes, Omar Vicente | Universitat Politècnica de Catalunya. Doctorat en Sostenibilitat | Universitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia | Universitat Politècnica de Catalunya. CREDA-UPC-IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentari UPC-IRTA
Stakeholders’ preferences are a key element for the successful introduction of innovations in agri-food value chains. In this research we use of the Analytic Hierarchy Process (AHP) as a multi-criteria decision-making tool to analyse the preferences of farmers, consumers, and other stakeholders such as retailers, restaurants and processing companies in the tomato agri-food value chain in Catalonia. From an array of several social, economic, and environmental criteria and attributes, results showed that the economic aspects are the main driver factors in the stakeholders’ decisions, although certain opportunities related to product quality and sustainability are detected, especially among consumers. The AHP methodology allowed to discriminate among the different analysed factors and found to be a useful tool to assess the innovations acceptance in the agri-food supply chain.
Show more [+] Less [-]Postprint (published version)
Show more [+] Less [-]AGROVOC Keywords
Bibliographic information
This bibliographic record has been provided by Universitat Politècnica de Catalunya