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"Now you're cooking". A case history on the use of marketing research by the Ontario milk marketing board

1986

Commins, F.C. (Commins, Wingrove, Toronto (Canada))

AGROVOC Keywords
advertising comportamiento del consumidor consumer behaviour cooking cuisson econometria econometrics econometrie home economics lait boisson liquid milk meal patterns pautas alimentarias promotion des ventes publicidad sales promotion
Bibliographic information
Issue 197 ISSN 0250-5118
Publisher
FIL-IDF. Secretariat General
Other Subjects
Publicite; Canada/ juntas de comercializacion; Leche liquida; Canada / marketing boards; Economia del hogar; Coccion; Economie domestique; Comportement des consommateurs; Promocion de exportaciones; Type de repas; Canada/ office de commercialisation
Language
English
Note
2 illus.; 2 tables; 1 ref.; Summary (En)
Type
Conference; Summary
Source
Workshop on demand analysis and policy evaluation [in dairy industry]. Ottawa (Canada),21-24 May 1985. Session 5. Impact of advetising on demand for dairy products, Stonehouse, D.P. (ed.).- Bruxelles (Belgium): FIL-IDF. Secretariat General, 1986. p. 255-263
Conference
Workshop on demand analysis and policy evaluation. IDF Canadian National Committee, Ottawa (Canada), 21-24 May 1985
1987-08-15
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