Rice marketing in Japan
1985
Nishimura, H.
Rice is the most important staple food in Japan. From the 1920s rice marketing has been indirectly controlled by the government. The Food Control Law, which meant the direct control of rice price, production, supply, and demand was enacted in 1942. After World War II, systems and management of rice marketing have gradually changed. Since 1966 annual rice production has met or exceeded domestic demand. At present, the government is trying to control the surplus production of rice, and to lessen the financial burden by way of supporting rice price for producers as well as consumers. Rice-marketing systems in Japan are closely related to the price control systems and agricultural cooperative activities. The buying and selling prices of rice are mainly determined by the government. The agricultural cooperatives maintain strong and integrated channels under the government program. Their business is heavily dependent upon rice marketing. In 1969 a part of rice marketing was officially released from the rigid control system. The present system has substantially improved rice marketing. However, as new problems crop up, the search will be on for policies that will continuously adjust the entire marketing process to current needs
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