Media utilization behavior of members of a "model group" of the family nutrition improvement program of Indonesia: an analysis
1991
Djamaludin, Mhd.D.
Seventy members of the Posyandu Wijaya Kusumah, Kelurahan (Barangay) Kebon Pedes, Sub-district Bagor Utara, Bagor City, West Java Province, Indonesia were selected purposively and interviewed. Other methods employed in gathering data included document scrutiny and observation. All of the respondents were female. Result of the chi-square test showed that out of the 19 communication variables, only two, namely frequency of watching television and preference to magazines were significantly related to the age of respondents. Four communication variables, namely number of hours of watching TV and frequency of reading newspapers, magazines and leaflets were significantly related with educational attainment of the respondents. In terms of income, six communication variables were significantly related, namely frequency of watching TV, number of hours of watching TV, credibility of TV, and frequency of reading newspapers, magazines and leaflets. Regarding the social status of the respondents, six communication variables were significantly related, namely credibility of radio, frequency and number of hours of watching TV, and frequency of reading newspapers, magazines, and leaflets.
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