Developing appropriate technical messages in agricultural extension: a farming systems approach
1986
Cousins, B. (Ministry of Lands, Agriculture and Rural Resettlement, Harare (Zimbabwe). Dept. of Agricultural and Extension Services)
The article discusses the basic components of a farming systems extension methodology which are: diagnostic surveys, identification of recommendation domains, on-farm trials, design of packages, and evaluation of packages by farmers and extension. This approach has a number of implications for how extension is organised and managed
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