Marketing, consumption and market preferences for potatoes and potato products in Klang Valley, Malaysia
1992
Ariff Ahmad, T.M. | Ramlan, J.
The marketing, consumption, and market preferences for potatoes and potato products in Malaysia, specifically in Klang Valley, were studied. Both primary and secondary sources of information were utilized in this study. The study revealed that although the structure of the potato market is concentrated at the importer level, there is no evidence of excessive economic profits. Marketing margins are fair and are reflective of the risks taken and services rendered by the market agents. Analysis of the trade and consumption data indicated a constant increasing demand for potatoes, resulting in an average growth rate of 6.3% over the last 20 years. The study on the market preference for potato attributes revealed that size is the most important attribute that influence wholesalers' preferences. Other important attributes include colour of skin and flesh, depth of eyes and degree of spoilage.
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