Aspects of communication in the farming milieu: results of an empirical research in Greece
1994
Panagiotou, A. | Kazakopoulos, L. | Koutsouris, A. (Agricultural Univ. of Athens (Greece))
Communications is tought of as being a crucial factor in the modernization process and has been used in a wide range of development initiatives and problems as an element of a variety of strategies. The present paper tries to define the function of communication, especially of that provided by the Greek extension service, towards the modernization of the Greek agriculture. The use of survey data and the Multiple Correspondence analysis provides a categorization of farm households in the Study Area and their distinctive characteristics as far as communication and changes on farm level are concerned. Furthermore, while taking into account the organizational framework of the Green Extension Service, an attempt is made to detect crucial elements of their functioning as change agents concerning the types of households identified as well as to propose a number of changes deemed as being necessary for the Service's improved effectiveness.
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