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MAPP working paper, 37: Downstream and upstream extension of the House of Quality

1996

Holmen, E. | Kristensen, P.S.

AGROVOC Keywords
adoption de l'innovation circuit de commercialisation corrientes de mercadeo danemark denmark desarrollo de un producto dinamarca food industry food production industria alimentaria industrie alimentaire innovation adoption market research marketing channels new products product development production alimentaire productos nuevos produit nouveau
Bibliographic information
Publisher
AaSB
Pagination
29 p.
Other Subjects
Developpement de produit; Etude de marche; Adopcion de innovaciones; Investigacion de mercados; Produccion alimentaria
Language
English
Note
Summary (En)
5 ill., 21 ref.
Type
Summary
Corporate Author
Aarhus School of Business (Denmark). MAAP
1997-08-15
AGRIS AP
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