Improvement of the quality of products in the canning industry
1998
Czukor, B. (Kozponti Elemiszeripari Kut. Int., Budapest (Hungary)) | Terts, A. (Konzervipari Kut. Fejleszto es Minosegvizsg. Kft., (Hungary))
Similarly to indications of international trends, in the manufacture of products of the canning industry in Hungary it can be expected that, on medium term, the level of activities will reach again the 1985-1990 peak. This may really come true in a system based on natural division of labour where main products manufactured in bigger quantities and series remain within the profile of largecapacity companies, products serving for the satisfaction of special needs and Hungarian specialities manufactured in smaller series are manufactured by small and medium-size companies, and all companies of any size share the production of fruit juices, nectares, soft drinks. EU member states and pre-soviet countries will be dominant on the prospective export markets of products of the canning industry, but it will be capable of keeping its positions and even expanding its markets also in other parts of the world. On every market, including domestic ones, there will be an ever harder competition with multinational companies, in the course of which the Hungarian canning industry must practise the mathods and means of marketing management on highest level. Similarly to other sectors, the complex quality of products will be the key to future career and stable markets also for the canning industry. Along with the basic values of the products in question (hygiene, food safety, organoleptic quality, chemical composition, nutritional value), this complexity includes also manageableness, serviceableness, and commercial, consumers' and marketing values as well. The most important key points (theses) of this continually changing and developing complex quality are describes in detail in the paper (and its present summary) mainly in respect of the main products of the canning industry which are determinant due to their importance on the market, to their position reached so far, and to prospective demands
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