Efficiency of marketing strategy [Yugoslavia]
1996
Stankovic, Lj. (Ekonomski fakultet, Nis (Yugoslavia))
The author's intention is to point out some problems expressed in valuation of marketing strategy efficiency. They are evident in enterprises of various activities and fields, size, form of ownership and way of organization. There are differences in significance of certain elements and environmental factors that influence them, and accordingly strategic analyses content. Exception are not agribusiness enterprises either. According to claims for valuation of marketing strategy efficiency in those enterprises, it is possible to use procedures and models which are scientifically verified.
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