[Development of the marketing area situation analysis methods in bakery enterprises]

Zablodskaya, I.V.

[Development of the marketing area situation analysis methods in bakery enterprises]

1998

Zablodskaya, I.V. (Eastern-Ukrainian State Univ., Luhansk (Ukraine))

Generalization and further development of marketing area situation analysis methods in bakery industry enterprises are undertaken. Special features of the enterprises are taken into consideration when analyzing. As a result, it has became possible to introduce effective management decisions in bakery enterprises taking into account the influence of the marketing area

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AGROVOC Keywords

bakery industry commercialisation economic analysis empresas enterprises entreprise gestion industria panadera industrie de cuisson management market research marketing marketing techniques mercadeo microeconomic analysis technique de vente ucrania ukraine

Bibliographic information

Pagination

157 p.

Other Subjects

Etude de marche; Analyse economique; Tecnicas de mercadeo; Analisis microeconomico; Investigacion de mercados; Analisis economico; Analyse microeconomique

Language

Russian

Note

Summaries (En, Ru, Uk)

119 ref.; 15 ill.; 23 tables; 7 ann.

Translated Title

Razvitie metodov situatsionnogo analiza marketingovoy sredy predpriyatiy khlebopekarnoy otrasli

Type

Summary; Thesis; Non-Conventional; Bibliography

In AGRIS since: 2000-08-15

Format: AGRIS AP

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[Development of the marketing area situation analysis methods in bakery enterprises]

1998

AGROVOC Keywords

Bibliographic information