Quality concern of consumers and its implication for nutrient management in crop production
2003
Krauss, A. (International Potash Inst., Basel (Switzerland))
Food quality plays a dominant role in selecting food at the market. With increasing income, the demand for high quality food increases as well. Recent food crises like BSE, FMD or misuse of agrochemicals fuel the demand for safe food. The increasing market for so-called bio-food reflects the change in food habit. On the other hand, globalization and international trade tariff agreements bring a wider range of food different in kind and quality to the market. In consequence, the farmers are forced to respond according to the changing market demand, namely to produce food that is quality wise, competitive, but safe at the same time. However, quality is not a simple and standardized character; it refers to the value, which is subjectively or objectively attached to food. On principle, quality can be expressed in its nutritional property, functional property, hygienic and organoleptic properties, its environmental compatibility and its safety when consumed. Applying balanced fertilization secures the farmer's market position and increases his income; the farmer can also certify quality and origin of his produce. Demonstrating a transparent production would give him an extra bonus at the market.
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