Evaluation of the press as a source of nutritional information in the women's opinions
2001
Jezewska-Zychowicz, M. (Warsaw Agricultural University (Poland). Dept. of Organization and Consumption Economics)
The aim of the study was to know the women's opinions on the press as a source of the nutritional information as well as to define the women's behaviours in this area and their determinants, which were included in the constructed theoretic model. The frequency of using women's press, both weekly and monthly publications was to a great degree influenced by the attitude towards this source. The expectations of the family and friends towards more frequent use of this source of nutritional information were of a importance and they only slightly influenced the frequency of using it in the nutritional education
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